Automotive suppliers and manufactures—like most other industries —are watching inflation and the Fed’s rate actions carefully as the industry’s production environments continue to experience labor shortages, supply chain unpredictability and high consumer demand. Although inflation is now at its highest level in over 40 years, and interest rates are rising, opportunities will continue to abound for many automotive manufacturers and suppliers who align themselves to the electrified future of the industry.
As auto dealer enthusiasts, we often think about the psychology behind certain advertising products and tactics. “Are those____ really effective as an advertising tool? What distinguishes the value of this form of advertising from any other?” These are the questions this article will explore, as they specifically relate to price and slogan decals that auto dealers use on car windshields.
Promotional products have been a part of American enterprise for over 200 years, beginning with buttons for political campaigns and quickly rising to prominence as advertising tools for businesses. Today, promotional products are a global industry in and of themselves. Branded giveaway items and sales support products are inexpensive and extremely effective as a marketing channel. It’s true that tracking the effectiveness of a promotional products campaign can be more speculative than tracking the performance of, say, a Facebook or Google ad. However, for the low cost of entry, the right promotional products can have a big impact on your brand recognition, memorability, and marketing integration efforts, especially in localized markets...
Week 3 into summer and the days seem to be getting a lot hotter and a lot sooner in the year as well. And unless you have been living under a rock, and even if you were, we’ve all noticed the climb in temperature recently. It leaves many with nothing more to say than “It’s Hot!” and we couldn’t agree more. This article is the summer guide you need to help you stay and look your coolest all summer long. From making sure that your outside representatives have their sunscreen and drinking water regularly to providing a shaded working area under a pop-up tent with your branding on it.
June 14th is Flag Day! And on this day, we commemorate the adoption of the flag of the United States. The flag was officially adopted June 14, 1777. The decision came to be as part of the Second Constitutional Congress. Ever wondered what the flag specifically stands for? You’ll be intrigued to know that the flag of the United States has thirteen stripes, alternate red and white to represent our 13 original colonies; that the union used to be thirteen stars but has since changed to the 50 stars we know today, white in a blue field, representing a new constellation.
Every day is another moment when people from all around the world can (and have, in some cases) unite and move to help keep our planet green, habitable, and safe. Whether you practice sustainability in everyday business operations or just wish to make the move to more sustainable practices, we are in the perfect time to learn how to be more eco-conscious. The concept of sustainability as we know it today first came up during the first Earth Day in 1970s, a time in which awareness for the planet and our impact on the environment was rising.
Are scuffed floors and damaged walls making your dealership look bleak? It can be easy to get your dealership looking the way you’ve dreamed with some simple spring-cleaning tasks. Determine what sections of your space could use some TLC then freshen those areas up with splashes of color, decorative embellishments, banners, and flags.
Valentine’s Day is just around the corner and many couples have either already decided on their Valentine’s gifts or they’re still struggling to find the perfect one. One gift that makes a big statement around this time of year is a new set of wheels! Cars can be significant gifts and may not be suitable for all budgets, but the symbolism attached to Valentine’s Day makes them popular gifts nonetheless. This is the perfect moment for Car dealerships to seize the chance to be at the forefront of a life changing experience for their customers.
In 2022, the Automotive industry will continue to generate more sales with online advertising. However, this does not mean that the golden days of the window sticker and wind-swept flags are over. In fact, point of sale advertising products are even more important now as people take their online research out into the real world. A waving flag can make all the difference in whether consumers decide to visit your dealership lot or keep on moving.
We finally made it! It is the end of the year and 2022 is fast approaching. A lot has happened in 2020 and 2021. We thought it would be the perfect time to look back and highlight some of the challenges as well as the victories that we have had over the past 24 months. The industry has been shaky to say the least. Dealerships all over the country have had inventory shortages because of a larger chip shortage that has been affecting major car manufacturers, costing the industry a crazy 210 billion dollars in 2021. Many of the above businesses had to slow down production to wait for chips to become more available, something experts are saying won’t happen until early 2023.