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Blog | Gallagher Promotional Products

How to Decorate Your Dealership for Valentine's Day 2023


Is your dealership having a sales event for Valentine's Day? In the US, Valentine's Day is a popular time of year for consumers to shop for cars. Here are some tips for decorating you car dealership for Valentine's Day!

2 months ago

GPP's Top Trends for Promotional Products in 2023


Promotional products have been an essential part of marketing strategies for businesses of all sizes, and they continue to evolve with changing trends and consumer preferences. Here are some of GPP's top trends for promotional products for 2023 that businesses can consider as they plan their marketing campaigns!

2 months ago

5 Tips for Promoting Your Dealership with Branded Promotional Products in 2023


Car dealerships can use promotional products as a marketing tool to sell more cars. By giving away branded products, car dealerships can increase brand awareness, build customer loyalty, and attract new customers.

3 months ago

Will 2023 Be the Year for EV?


Automotive suppliers and manufactures—like most other industries —are watching inflation and the Fed’s rate actions carefully as the industry’s production environments continue to experience labor shortages, supply chain unpredictability and high consumer demand. Although inflation is now at its highest level in over 40 years, and interest rates are rising, opportunities will continue to abound for many automotive manufacturers and suppliers who align themselves to the electrified future of the industry.

4 months ago

Dealership Windshield Advertising and the Sales Funnel

Windshield Decals

As auto dealer enthusiasts, we often think about the psychology behind certain advertising products and tactics. “Are those____ really effective as an advertising tool? What distinguishes the value of this form of advertising from any other?” These are the questions this article will explore, as they specifically relate to price and slogan decals that auto dealers use on car windshields.

6 months ago

The Ultimate Guide to Promotional Products


Promotional products have been a part of American enterprise for over 200 years, beginning with buttons for political campaigns and quickly rising to prominence as advertising tools for businesses. Today, promotional products are a global industry in and of themselves. Branded giveaway items and sales support products are inexpensive and extremely effective as a marketing channel. It’s true that tracking the effectiveness of a promotional products campaign can be more speculative than tracking the performance of, say, a Facebook or Google ad. However, for the low cost of entry, the right promotional products can have a big impact on your brand recognition, memorability, and marketing integration efforts, especially in localized markets...

7 months ago

GPP's Guide to Surviving the Summer


Week 3 into summer and the days seem to be getting a lot hotter and a lot sooner in the year as well. And unless you have been living under a rock, and even if you were, we’ve all noticed the climb in temperature recently. It leaves many with nothing more to say than “It’s Hot!” and we couldn’t agree more. This article is the summer guide you need to help you stay and look your coolest all summer long. From making sure that your outside representatives have their sunscreen and drinking water regularly to providing a shaded working area under a pop-up tent with your branding on it.

8 months ago

The Origins of Flag Day


June 14th is Flag Day! And on this day, we commemorate the adoption of the flag of the United States. The flag was officially adopted June 14, 1777. The decision came to be as part of the Second Constitutional Congress. Ever wondered what the flag specifically stands for? You’ll be intrigued to know that the flag of the United States has thirteen stripes, alternate red and white to represent our 13 original colonies; that the union used to be thirteen stars but has since changed to the 50 stars we know today, white in a blue field, representing a new constellation. 

9 months ago

Staying Sustainable: The present and future of sustainability in the industry


Every day is another moment when people from all around the world can (and have, in some cases) unite and move to help keep our planet green, habitable, and safe. Whether you practice sustainability in everyday business operations or just wish to make the move to more sustainable practices, we are in the perfect time to learn how to be more eco-conscious. The concept of sustainability as we know it today first came up during the first Earth Day in 1970s, a time in which awareness for the planet and our impact on the environment was rising.

10 months ago

It’s Spring: Time for a cleaning


Are scuffed floors and damaged walls making your dealership look bleak? It can be easy to get your dealership looking the way you’ve dreamed with some simple spring-cleaning tasks. Determine what sections of your space could use some TLC then freshen those areas up with splashes of color, decorative embellishments, banners, and flags.

1 year ago