The Market in 2022
In 2022, the Automotive industry will continue to generate more sales with online advertising. However, this does not mean that the golden days of the window sticker and wind-swept flags are over. In fact, point of sale advertising products are even more important now as people take their online research out into the real world. A waving flag can make all the difference in whether consumers decide to visit your dealership lot or keep on moving. This is especially true knowing that 84% of car drivers pay attention to outdoor advertising according to a study from the OAAA (Outdoor Advertising Association of America). The pandemic is far from over and is probably one of the main barriers to growth in the industry right now. There is still a lot of work to be done, but after many bleak forecasts a spirit of optimism finally seems to be emerging. There is a conclusion in sight—or, at the very least, we can see it taking shape, even if we don't know when it will come.
A quick start to the post-pandemic economy might produce a positive feedback loop in which customers spend, businesses recruit and invest to meet that demand, and workers end up with more money in their pockets. All of this necessitates a solid knock on the wood. People in the auto industry are feeling the same way. It could overall encourage consumers and business alike to buy even more.
The economy is presently recovering in a K-shape, with different industries recovering at different speeds. Although progress is sluggish, evidence indicates that we are on the right track. The few enterprises, Like GPP, that are now expanding such as food and toiletries) alongside products that they already sell. This is the start to a new diversified business motto fueled by shortages. Some new car dealerships to fill in the empty spots on the lots, causing prices in the used car market to fluctuate. Some used car dealerships began offering service and maintenance while many other industries rushed to offer PPE. Think about the last two years – does your business now offer products or services that it did not consider before the pandemic?
At Gallagher Promotional Products we’ve had some success in branching out and bringing in new products to supplement the effects of the pandemic. We added some new air puppets designed to do the dance that will fill showrooms and car lots. There are a total of 5 new dancers starting with the Uncle Sam 20’ dancing air puppet, followed by message dancers featuring texts like “We Buy Cars”, “Auto Sales”, “Auto Repair”, and “Open”. We have been able to bring something for just about any industry. For service businesses looking to stand out and show their style a little more we’ve introduced new custom double sided service tags. Gifting becomes a breeze too with our new vinyl bow stickers. They are a fraction of the price of our other giant bows and stick to just about anything. Some other new products that we introduced include new messages for swooper flags as well as a water/sand flag base. Swooper flags have always had a sort of a stake driven into the ground that helps them stay up, but many businesses don’t have the real estate for something like that. Our new Water/Sand base give the additional freedom to put a flag anywhere without any worries about strong winds knocking them down and without struggling to drive a metal stake into the ground.
The pandemic, shortages, concerns regarding chip supply, as well as inflation and rising energy prices are expected to keep the vehicle industry underwhelming in the first half of 2022. There is no doubt that it will keep moving forward. We look forward to the future of the industry and the innovations that accompany it. Other businesses tied to the industry, such as promotional products businesses like Gallagher Promotional Products also felt the trickle-down effects of the previous years.
We here at GPP aim to help you during these times. We offer a large variety of items, like our model years, that can help you stay organized this year. Browse our catalog, visit our website (gppinc.com) or contact one of our sales representatives at 1-800-367-8458 for your needs today.
