2023 is flying by so far! It's already time to start planning ahead for Summertime sales events at your car dealership. Let's take a look at Summer from a consumer prospective, to help us understand how to plan and execute sales events around the expectations of customers. Summer is a great time to buy a car, as many dealerships offer sales events and promotions to entice buyers. Here are some of the best summertime sales events for car dealerships and the reasons why they are so popular.
- Fourth of July Sales Events
Fourth of July sales events are a popular way for car dealerships to kick off the summer sales season. This holiday marks the start of the summer season and is a time when many people are looking for a new car to take on road trips and summer adventures. Car dealerships often offer special promotions, such as low financing rates, cashback offers, and discounts on select models.
- Memorial Day Sales Events
Memorial Day is another popular holiday for car dealerships to offer sales events. Many people have a long weekend and are looking to make the most of it. Car dealerships often offer similar promotions to those offered during Fourth of July sales events, such as low financing rates, cashback offers, and discounts on select models.
- Labor Day Sales Events
Labor Day is the last big holiday of the summer season and is often seen as a last chance for people to enjoy the warm weather before the fall season starts. Car dealerships often offer special promotions during Labor Day sales events, such as discounted prices, cashback offers, and low financing rates.
- End of Model Year Sales Events
Summer is also a popular time for car dealerships to hold end of model year sales events. As new models begin to arrive in the fall, car dealerships are eager to clear out their inventory of older models to make room for the new ones. This is a great opportunity for buyers to get a good deal on a brand new car.
- Summer Clearance Sales Events
In addition to end of model year sales events, many car dealerships also hold summer clearance sales events. These events are typically held towards the end of the summer season and are a great way for dealerships to clear out their inventory before the fall season. Buyers can take advantage of discounts on select models, low financing rates, and cashback offers.
- Manufacturer Sales Events
Many car manufacturers also offer sales events during the summer season. These events are a great way for buyers to get a good deal on a brand new car from their favorite manufacturer. Some manufacturers offer cashback offers, low financing rates, and other incentives to entice buyers.
- Back to School Sales Events
As the summer season winds down and students prepare to head back to school, many car dealerships offer back to school sales events. These events often feature special promotions, such as discounts on select models, low financing rates, and cashback offers. This is a great time for students and parents to purchase a reliable car for commuting to school or extracurricular activities.
- National Car Sales Events
Finally, many car dealerships participate in national car sales events throughout the summer season. These events are often held on weekends and feature special promotions, such as discounts on select models, low financing rates, and cashback offers. National car sales events are a great way for buyers to find a good deal on a car from a dealership in their area.
To sum it all up, there are many great summertime sales event opportunities for car dealerships, each offering unique promotions and incentives to buyers. Whether your customer is looking for a new car to take on summer road trips or a reliable vehicle for commuting to school or work, there is sure to be a sales event that fits their purchasing timeframe. GPP is here to help with top quality dealership supplies, sales event decor, and nearly 50 years experience helping dealerships plan and execute top performing sales events! Call us today at 800-367-8458!
