Staying Sustainable
The present and future of sustainability in the industry
Earth Day just passed last month, and it served as a reminder that the topic of sustainability and protecting the future of the earth is an important one. Every day is another moment when people from all around the world can (and have, in some cases) unite and move to help keep our planet green, habitable, and safe. Whether you practice sustainability in everyday business operations or just wish to make the move to more sustainable practices, we are in the perfect time to learn how to be more eco-conscious. The concept of sustainability as we know it today first came up during the first Earth Day in 1970s. This was a time in which awareness for the planet and our impact on the environment was rising. A lot of people were concerned about the outlook of the planet without proper laws or plans with a sustainable goal at the time. That concern has not gone away, and our planet is still feeling the pressures we place on it. It’s clear that the future of the automotive industry has to be green and sustainable in order to in order to meet the demand for electric vehicles, which seems to be growing exponent ially. This article will outline some of the ways that we think the industry is changing to be more sustainable as well as what that could mean for promotional items.
Handing out handmade eco-friendly freebies such as reusable ceramic mugs, wooden cutting boards, or recycled pens and notebooks is a terrific way to make a statement in the minds of the customer. Customize it further with your brand, sustainability message, and artwork to make it unique to your brand identity. These personalized freebies will also act as subtle reminders to follow the green rules of reduce, reuse, and recycle. “Net-zero” and “Carbon footprint” have been two important ideas in the conversation about saving our planet. In simple words we have to reduce our “Carbon footprint” to get to a space of “Net-Zero” harmful carbon emissions. The automobile industry is helping. With over $250 billion committed to zero-emission vehicle development through 2023, the industry is speeding its path to electrification in the United States and actively trying to expand the number of battery, hybrid electric, and fuel cell electric cars on the market. This makes it a prime time to shift focus from advertising conventional gasoline powered cars to more planet conscious vehicles.
Banners, signs, and flags are good ways to let customers know that you not only care about what you can do for the planet but also how you can help others achieve the same. As a result of being strong and durable they can be reused, and last a long time when handled and maintained with care. There are also a lot of products that can be used in multiple situations. The underhood sign, for example, can be used under car hoods, as a sign in an A frame holder, or as wall décor.
Recyclable as a great alternative to plastic bags as they have a higher reusability value in comparison. They also have a lot of utility because they can be used for grocery shopping, a nice picnic, and basically any situation that would require a bag. The planet is in a stage where the damage done is reversible if we take steps and start moving now. Luckily, there are some programs out there trying their best to reverse the problem. A lot of individuals, neighborhoods, and businesses have also been recycling and donating more often in recent years. If you are looking to get in on the sustainability train talk to a representative at 1-800-367-8458 or visit us online at gppinc.com to see some of our planet friendly promotional product selections. Below you can find programs dedicated to improving the overall sustainability effort.
- The Canopy Project – They plant 1 tree for every $1 donated.
- The Seabin project – They plan to help reduce ocean pollution with their Seabin invention
- Honeybee conservancy – They work to help bees, whilst also increasing access to organic and sustainable foods in underserved communities.
- Green city solutions – A green campaign aiming to tackle air pollution is cities by planting trees that are also natural air filters.
- The Great Global Cleanup – A global effort to unite to clean up the earth, one piece of trash at a time.
